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Welcome to the November 2007 edition of DYNAMICBUSINESS.com NEWSFEED, featuring all the latest Australian business news and events, know-how and inspiring profiles to help grow your business.


The rules of online business, have you got them right?


The internet is not a lawless territory where anything goes. An online business is subject to the same regulations as any other model, and there are pitfalls particular to this relatively new and constantly changing environment. Michael Sutton sets out regulation guidelines for developing and operating an online site so it won’t fall foul of the law

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Are you a smart manager?


Like a river, if rubbish flows down from upstream in a business, downstream will be a mess. Ron Krueger taps into the theories and beliefs of management gurus, past and present, and adds ideas of his own, to show the difference between an effective manager and one who manages only to fail.

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More than just another SEM Workshop


Wealth Creation Management presents one of Australia’s most comprehensive advanced search marketing and optimisation workshops.

Be taken on a step-by-step journey and hear insights from Google and other industry experts on how to create, maintain and optimise a successful search marketing campaign. Discover what professionals don’t want you to know, and charge the big bucks for. If you’re not ready for the advanced workshop, take a look at our ‘SEM explained’ workshop for those new to the world of search engine marketing.

Visit the Wealth Creation Management website to claim your special discount today.

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Finding talented staff


Recruitment can be a lottery for business if it isn't handled correctly. Astute employers use a strategic approach to attract talented people, employ innovative recruitment measures, and promote a strong employer brand, writes Charisse Gray.

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Get the best out of small business e-marketing


Online marketing can be less expensive and more effective and accountable than traditional methods - Rebecca Spicer explores the benefits for SMEs, and the myriad options for getting the best results from e-marketing campaigns.

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Fighting fraud


Fraud is expensive, and can ruin a business. Matthew Gardiner looks at the danger areas, examines the case of a trusted employee milking a small business of thousands, and outlines checking systems that can be put in place to protect a business.

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Featured Client

Travel online guide for small business

Just organised an interstate meeting with a potential new client and need somewhere to sleep? Need a hotel for your colleague, or boss, at the eleventh-hour but can’t find one?

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Entrepreneur Profiles

John Eales - Follow the Leader

With his enormous footy boots hung up for good, John Eales is applying his winning savvy to mentoring. Camille Howard catches up with the former rugby star who is now passing his experiences on to the business arena.

Kylie Kwong - Wok's Cooking

It might look like an empire now—television show, books, celebrity—but Kylie Kwong’s career is still about the business basics of providing a good product and good service.


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Upcoming Events

10th Annual Businesswomen's Seminar & Expo Day - Saturday, November 10

The Australian Businesswomen's Network (ABN) is again giving businesswomen the chance to meet and learn from some of Australia's most successful entrepreneurs.

Click here for your discount code to SAVE $100

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How to create and manage a Search Engine Marketing campaign – Friday, November 30

For those who understand SEM & SEO but want more.  Hear directly from Google and award winning Search Marketing expert. Take advantage of a Special discount for Dynamic Business readers

Plus –
How Does It Work – Search Engine Marketing explained for those new to SEM but want to get ahead of their competition.  Thursday 29th November

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