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| Mobile marketing made easy
With the surging popularity of 3G phones and devices, the mobile is now mainstream. In Australia, where adoption rates are high, there’s never been a better the time to include mobiles in your marketing mix.
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| 6 tips for better brainstorming
The brainstorm is often perceived as the Holy Grail for answering questions that arise in business. But did you know there are right and wrong ways to brainstorm? An unfocused brainstorming session can be a waste of time but conducted properly, can have huge benefits. Here are 6 tips for better brainstorming.
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| What staff web misuse is costing your business
Do your employees spend time internet shopping, playing online games or downloading pirated movies? Can you trust your staff on the net? For small businesses in Australia, the internet has changed behaviour in the workplace and created new challenges for managers. Kerri-Anne Turner explores the implications of web misuse for your business.
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| Why business should join the social media conversation
Social media has redefined the rules of marketing your business and communicating with customers. But with so many new tools available, how can SME owners effectively utilise them to meet business objectives?
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| Getting started with SaaS
If there’s truth in the mantra that standing still can often mean you’re going backwards, the implication for SMEs yet to deploy SaaS may be that their SaaS-adopting competitors are running more effective and efficient operations. SaaS can benefit your business in a number of ways from email to accounting and customer relationship management (CRM).
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| Featured Bloggers
Andrew Gorecki
The Retail Coinnesseur
BOTTOMS UP! Let’s toast to the New Financial Year!
Six months into 2009 and it’s been announced by those in the know that apparently our ‘annus horribilis’ economically speaking, is over. Australia has dodged the recession…Technically. Well the champagne is chilled and the fireworks are on standby. But as the banks raise interest rates, the housing market begins to warm up again and consumers continue to shop with more caution and less credit, I’m wondering if it’s too early to pop the champagne corks?
> Read the rest of Andrew's blog
Tina Radford
HR Matters
Employees requests for flexible hours a minefield!
The new Industrial Relations Laws, namely Fair Work Australia kicks in next week on 1 July 2009. Labor has brought about a raft of changes that will require employers of all sizes to be more flexible in their working arrangements. The intention of the flexible work arrangements and generous parental leave provisions are to assist and support working parents, (particularly mothers) to balance work and family responsibilities.
> Read the rest of Tina's blog
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